Artificial intelligence-generated videos that use deepfakes to replace real actors with modified faces and voices are the most popular trend in AI. There are multiple genres that are being modified and enhanced by using AI. This technology has created a plethora of options for filmmakers. At first, this technology was notorious for stirring up controversy when it was abused, but as it advances, it becomes a more potent instrument for visual effects and storytelling.
Deepfakes in movies have advanced significantly and are being utilized more in this business to create entirely new characters, de-age actors, and even bring back actors who have passed away. But deepfakes’ transformation of the film business also brings up serious issues, like deepfake attacks and the challenge of spotting deepfakes online. Besides, public awareness is extremely crucial in this regard. Conducting educational campaigns can help people gain knowledge about deepfake working mechanisms and potential dangers. This awareness can help prevent society from fraud caused by deepfakes.
Several Instances of Movies Where Deepfakes are Utilized
Deepfakes have the potential to alter casting in films in ways that go beyond simple visual effects. For the longest time, casting has been based on a person’s appearance, voice, and availability. Because deepfakes can digitize actors’ appearances to fit any part, filmmakers may now cast actors only based on talent. When performers in fantasy or other movies need to appear surreal or be sculpted into shapes that differ from their actual bodies, this can be quite useful.
Moreover, AI is not as recent as people think because of the advancement. But it was being used in the 2000s for making digital clones of dead people. A movie named ‘Back to Eden’ was made by using a digital clone of an actor James Dean who died in 1955 in a car accident. Besides, in 2013, after the death of Paul Walker, his face was used on his brother’s in the movie named ‘Fast and Furious 7’ to bring him back to the film. It was done by using Computer-Generated Imagery. There are plenty of examples in the advertising industry as well where celebrities like Bruce Lee and others are being brought back by AI for commercials.
Future Trends of Deepfake Technology in the Film Industry
Deepfake in the movie will become an even bigger problem in the future. We should anticipate increasingly seamless CGI and real-world film integrations as deepfakes are created and improved, making it harder to tell what is AI-generated and what is real. Deepfake detection on the web will need to advance to keep up with this increase.
To ensure that deepfake technologies are used responsibly in the entertainment business, countermeasures for such deepfakes require even more robust tools and industry standards for video content verification. However, celebrity deepfakes give filmmakers a level of artistic flexibility never before possible, and their incorporation into mainstream filmmaking is inevitable.
How to Address the Pessimistic Approach Toward Deepfakes?
Addressing and resolving the deepfake attacks demands a holistic approach. Let’s get into these methods to know more about deepfake detection:
- The advanced deep fake verification systems are important as the best technological solution.
- Because these types of tools utilize artificial intelligence to identify the inconsistencies within the videos and images.
- Inconsistencies that deep fake detection technology highlights are not visible to the naked eye.
- There should be a legal framework for stopping and punishing those who create and spread dangerous deepfakes.
- Researchers and various tech companies can collaborate with the government to implement and develop deep fake attack solutions.
- Besides, it is important to educate people about the deepfake danger and signs that will significantly impact the reduction of deepfake fraud.
Conclusion
Although technology creates new options for artistic expression, it also presents ethical and technical difficulties. To ensure the appropriate use of AI in films, filmmakers should invest in deepfake detection systems and be aware of the scenarios of deepfake attacks. Given everything that has happened and continues to happen, it is obvious that the film industry will continue to investigate the potential for deepfakes and innovate with the economy to promote integrity and social responsibility. Deepfakes will surely have a significant role in filmmaking in the future.
